Multi-level marketing is amazing. During my more than 30 years of working, it's the only form of business I've found that offers a level playing field. In other words, anyone can become successful in this industry. And the best part is that others have already blazed the trail to success, so you just have to look at what they've done and follow suit. There are things you'll hear over and over again as the principles to success in MLM. Here are the top five:


The major defining difference between other companies and MLM, is that they don’t mass market themselves, spending millions of dollars on television, radio and internet ads, but instead allocate that portion of their budget to pay hard working distributors who pound the pavement, form personal al relationships with clients, advocate their product, and hence donthe “marketing” for them.

On the part of the company who sells a certain product via MLM, the advantage is really huge. Imagine if you have an unknown product that came from the wilderness and nobody has really ever heard. Since you are an MLM type of guy, you made a simple conversation with a few of your neighbors and relatives and let them know about your newly discovered product.


2. Show More People. Having a bad day? Show more people. Tires flat? Show more people. Not feeling good about your current results? Show more people. Spouse doesn’t believe in you? Show more people. SMP, SMP, SMP, SMP will pull you out of ANY funk, help you with ANY circumstance and is the ONLY way to actually change your results. Keep in mind it is your habits that created your results so change those habits and…SHOW MORE PEOPLE!
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!
There are people out in the world that have never really succeeded at much of anything. They have built a "Doubt Wall" around them, and it is tough to penetrate. But these two words can. "Yes you can" are three words that are music to people's ears. When they realize that someone is telling them they can do it, and will help them, it turns on a Fire that will burn a hole in that Wall of Doubt, and then, they can walk through to freedom.

@jeremiah Hi Jeremiah, I saw your comment on this page. Just as you,, I loved this content. It’s very powerful and valuable for us to understand how things are easy, and to have a roadmap in what to do. I’ve always been an entrepreneur, since I started my labour career back in 1996. I’ve been involved in NM for almost 6 years now, and it’s been a fulfilling adventure to me. I suffered a lot in the beginning, becauseI had no support and didn’t know what to do with my choice, but when I’ve found my vision and purpose, everything became right on track and everything made total sense. .How is it going for you?


Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike
A downline distributor is a recruited distributor from whom the sponsor (the one who recruited them) gains commissions. Every compensation plan involves recruiting other distributors to help sell the company’s product. Some compensation plans provide higher commissions for recruiting successful distributors (quality over quantity). Other plans only focus on simply hiring more distributors (quantity over quality). Overall, downline distributors help sponsors gain extra commissions.

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Many companies will tell you to make a list of 100 people you know when you’re getting started. There’s nothing wrong with that, but most successful MLM marketers have very few clients that are from that original list. In most cases, the family and friends only come on when they see your success. You need to treat MLM just like any other business in the sense that you only focus on the people who are interested in what you’re offering. You need to have a target market.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike
Hey Rob, oh no. Definitely don’t have buyer’s remorse. Look at it as an opportunity for open doors. When I started network marketing I began to understand how to sell a product and then found other opportunities which lead me to where I am now. So I am always grateful for having found network marketing and getting started because I would not have been where I am now. I hope that my blog is helpful and that you can learn something.

Thank you for this article! I’m with Doterra, like a lot of other people I didn’t start out selling. I just wanted to use the product. But, when you see such great results you can’t help but tell people. I love working for this company!! I have worked for Tupperware, Amway, Jafra, It Works, I never made money like I am with doTerra. Hands down its the best!! I’m working hard to build my business and it is paying off and I’m reaping the benefits for my health. God’s Design for our Natural health care is top notch! I give God all the glory and I couldn’t do this without him.
Disclaimer: The information contained in this document is provided for informational purposes only and should not be construed as financial or tax advice. It is not intended to be a substitute for obtaining accounting or other financial advice from an appropriate financial adviser or for the purpose of avoiding U.S. Federal, state or local tax payments and penalties.
So why use the boberdoo.com lead distribution software for mlm leads? Distribution and lead buyer management make our system shine with a lead like mlm leads. Most likely, you are or will be doing high volume with mlm leads because they are easier to acquire and sell for less money than other types of leads. Our system can handle volume with ease. Forget the hassles of sending out Excel files. Forget the hassles of dealing with people faxing in lead returns. Forget the hassles of using macros for accounting. The boberdoo.com lead generation and management system can handle these hassles for you freeing your time to find more lead buyers and find more leads!
You do not need much to start building your empire gradually hence a great medium to use. Never forget that network marketing is not only selling products and services, it also involves prospecting, recruiting, training, follow-ups, accounting and so much more. You can make it a full-time job if you develop the mindset required and invest your time and energy in it.
Multi-level marketing is a legitimate business strategy, though it is controversial. One problem is pyramid schemes, which use money from new recruits to pay the people at the top, often take advantage of people by pretending to be engaged in legitimate multi-level marketing. You can spot pyramid schemes by their greater focus on recruitment than on product sales.
Great tips, John! I really like them. #9 really hit home with me. Before, I didn’t realize the mistakes that I made. Always pitching my business never really trying to make a connection and establishing a relationship with my customers until i noticed they’re turning away from me. That’s when I decided to learn what was wrong. Thankfully, I learned. Keep ’em coming John! I love reading your posts. Create a great day!
How MLM companies are NOT considered Pyramid organizations is beyond me! They are all scams by the very nature of their organization structure. Those who start or get in early benefit directly from the efforts of those beneath them, forever. Not to mention the fact that most product sold through any of these MLM organization’s is to the dealer network itself. The top dogs are making money regardless as long as there is new blood coming in. And the best way to keep new blood coming in is to incentivize those at the lower middle and below to continue recruiting to build “a network of their own”. And those on the verge of “breaking through” who have already invested a small fortune in products along the way that are sitting on their pantry shelves NEED to keep recruiting. The very thing that differentiates a Pyramid scheme from an MLM is that an MLM sells an actual product. That is it. It doesn’t determine who that product is sold to as it should since we know that most product is sold to the worker bees and not to the general public for long.
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.

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MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company's distribution chain as fellow salespeople so that these can become down line distributors.[3][6][7] According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission's website, at least 99% of people who join MLM companies lose money.[8][9] Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal or otherwise strictly regulated in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11]
In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company.[39] The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.[40]
So to make it possible, you structured a kind of “payplan” or ways how you are going to pay your neigbors and relatives based on the number of people they’ve brought in or the group sales they’ve made. And by applying some MLM principle, you were able to plot a system that traces all sales from person to person down the line. Therefore, giving credit and commission also to the first person who initiated the effort.
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."[45]
It seems to me that in your assessment of the top 25 MLM that you had a preference for one essential oil company (Young Living) over the other (doTERRA) which outranked YL. You give a glowing review of YL and state that they “set the standard” & are a “solid pick”. While you seem to question why people could possibly like doTERRA with comments like “Users swear by the oils, and for whatever reason, people (and not just people in Utah) are strangely passionate about telling their friends about them.” For “whatever reason”??? “Strangely passionate”??? You come across as bias. You also incorrectly state that YL set the standard for quality, while they may have been the first legit EO Co. they didn’t set the standard. Infact their lack of wanting to find the purest most potent EO available (which comes from the country the plants are indigenous to) and having strict testing to ensure the purity and potency is why doTERRA was founded, doTERRA set the standard because YL didn’t want to. And that is why doTERRA is the #1 EO company and why Young Living is not. Not to mention how well doTERRA takes care of the suppliers through Co-Impacting and how they’re improving their lives through The Healing Hands Foundation. The foundation builds wells, schools, provides personal care products as well as many other things. doTERRA is changing lives for the better all around the world so that is one of the “reasons” we’re “strangely passionate” about spreading the good news of doTERRA essential oils. Not only are doTERRA EO more potent and purer making the the “solid pick” they are literally saving peoples lives.
To be successful, you absolutely must branch out beyond friends and family. It’s easy to start out there, but it will soon become a tapped market and you’ll need to move on. Not to mention, you can easily put people off by trying to sell them the same products over and over. Learn how social media marketing works, study the best practices, and show up consistently.
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
Multi-level marketing businesses sell a variety of products from vitamins to vacuum cleaners. Starting a MLM business makes you responsible for not only selling but also recruiting a sales team. Keeping your employees motivated is a challenge. You also have to create a payment structure that rewards salespeople sufficiently to keep them happy and at the same time grow earnings for the company.
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