The legal distinction between MLMs and traditional pyramid schemes has been characterized by many authorities as a legal fiction. Jurisdictions that retain a legal distinction between MLM pyramid businesses versus illegal pyramid schemes retain said distinction on two key distinguishing features: 1) that MLMs always encompass the sale of actual products/services, while traditional illegal pyramid schemes ordinarily do not (though sometimes they do), and 2) that climbing an MLM pyramid is overwhelmingly statistically improbable (especially to its highest participant levels) but not theoretically impossible, whereas climbing a traditional illegal pyramid scheme is both statistically and theoretically impossible.[citation needed]
Ever been confused about how a “home business” works? Of course you have, many of us have. Most people have heard the term MLM (Multi-Level Marketing) and usually at the end of that the word, “scheme” is added – giving the whole business model a bad name. Well…let’s change your negative perception and tell you how your Great Aunt Joan, actually earned that pink Cadillac from Mary Kay ! It’s brilliant really…
“I wouldn’t be where I am today without the knowledge I gained from [Michael’s] live events and training CDs. Two MUST-HAVE [programs] in your CD library should be ‘The Total Success Pack‘ and ‘Building a Better Life.’ I’ve listened so many times I’ve lost  count. PRICELESS information for your journey to success in business and in life… ‘Easy to do. Easy not to do’ The choice is yours.”
When it comes to lead services, most businesses do not have as much to offer you as we do. In fact, most of our competitors do not even offer true qualified leads. Instead, they pull as much information as they can from public records, especially from secondhand public records databases that may not be accurate in the first place. After all, when was the last time you saw one of those “data aggregator” websites that was actually legitimate?
You want to choose a niche you already are head over heels in love with. Whether you love makeup or skincare or healthy living, there’s something out there that fits you. Think about it. If you love the industry, you’re probably already talking about it online and surrounding yourself with people who have the same passion. Selling your products will be a natural progression, and you’ll be able to speak to everything you sell with much more authority and confidence and LOVE… and your sales will reflect that.

MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect) and other traditional marketing tactics. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email,​ and social media to increase product sales and interest in your business.
One of the greatest pitfalls most network marketers fall into is the lure of huge potential income from an MLM business. Therefore, they end up not paying enough attention to what the company is asking them to sell. In MLM, as in any other industry, you can’t sell something effectively that you aren’t proud of. You won’t be enthusiastic about it, and potential customers will be able to smell that lack of enthusiasm from a mile away.
First: Invite people to look at your business proposition with a direct or indirect approach.  A direct approach would be to ask them to look at your business for themselves. An indirect approach is asking someone to look at your business to assist you with recommendations or referrals.  There are many different patterns of language that you can use based on the relationship you have with the prospective recruit.  The invitation process is a very important skill to learn. Your invitation has a lot to do with whether the person will join your team or support your business.
Many companies will tell you to make a list of 100 people you know when you’re getting started. There’s nothing wrong with that, but most successful MLM marketers have very few clients that are from that original list. In most cases, the family and friends only come on when they see your success. You need to treat MLM just like any other business in the sense that you only focus on the people who are interested in what you’re offering. You need to have a target market.
Writing MLM-specific articles is another great way of establishing authority inside of MLM. When people type in a search term or phrase on a specific MLM topic, and an article appears with the networkers name as the author, if the article answers a specific question, and is not just a spam piece, then the reader will visit the site to learn more about the author.
These actions are both business professional and duplicatable — the kind of actions you want to encourage your distributors to model. Imagine how powerful your organization would be if everyone in it could be counted on to do what they promised they would? Honoring your intention to make and keep your marketing promises is an almost 100 percent guarantee of success in a network marketing business.
“The 1st value I learned was, I must fully agree and support the driving purpose behind why my company was founded. In other words I had to become a student of WHY my company existed and what problems we were truly solving for those we serve. When I figured this out, my personal growth exploded. Instead of begging for a close, I started sharing the story of the company, and how we are here to help our clients illuminate a specific pain in their life; even if it was not with our products or services.”
In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company.[39] The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.[40]
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