The most widely-cited description of an unlawful MLM structure appears in the FTC’s Koscot decision, which observed that such enterprises are “characterized by the payment by participants of money to the company in return for which they receive (1) the right to sell a product and (2) the right to receive in return for recruiting other participants into the program rewards which are unrelated to the sale of the product to ultimate users.” In re Koscot Interplanetary, Inc., 86 F.T.C. 1106, 1181 (1975).1
“MLMs very rarely emphasize the extreme likelihood of failure, or the extreme likelihood of financial loss, from participation in MLM. MLMs are also seldom forthcoming about the fact that any significant success of the few individuals at the top of the MLM participant pyramid is in fact dependent on the continued financial loss and failure of all other participants below them in the MLM pyramid.” (Wikipedia) 

When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills…for our rankings of the best women diet pills are here).

Not only are “home businesses” or “MLM’s” very interesting, they are successful. Many of the longest standing organizations in this country have this business model. MLM is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Sounds legit right – so why the bad press?
Lift Hero is a ridesharing platform designed specifically for elderly passengers. The requirements to become a “Hero” are more extensive than traditional rideshare drivers to ensure extra safety for Lift Hero passengers. For instance, drivers must be CPR and First Aid certified and possess at least 3 years of driving history. To see the full list of driver requirements, click here. 

Here is how they mostly work: You sign up and pay the buy-in fee to receive your startup kit, and then you start clogging everyone’s social media feeds about your new venture and beg your friends and family to join you on your “journey to financial success”. You host a bunch of fake parties and wine tastings or worse, you meet up one-on-one to catch up and the whole thing turns out to be nothing more than a demo and sales pitch where you guilt your friends into buying stuff they don’t want or need. After you subject them to that, you then try to recruit them to join your team of consultants, or whatever term your particular MLM uses.
If you want to go the technological route, it’s not a bad idea to check out what is out there in lead generation software. You will be able to more effectively send e-newsletters, organize your contacts in a database, and exploit a variety of features which will help you to generate more network marketing sales leads. Implement these step by step, and before you know it you will have a well-developed marketing strategy that helps you to reach out to prospects in a more personalized way.
It is essential to go with an option that is going to deliver these kind of results. This is why the best network marketing leads are often found by just handing out flyers because most people will already have heard of the product/service and are willing to make the purchase right away. Just get the word out and start spreading those flyers and business cards in town. You will be surprised as to how many people are interested in these products/services and are willing to spend money on them.

The boberdoo system and it’s real-time lead distribution features are the standard in the industry. With the most advanced distribution options, custom deliveries to any CRM or LMS and a plethora of billing options, boberdoo provides a complete back end system for running not only your MLM lead vertical, but your entire lead business. If you are looking to upgrade your lead generation business or break into the MLM vertical, you can do no better than boberdoo.com. If you would like to discuss MLM leads or the boberdoo lead distribution system, please give us a call at 800-776-5646.


One of the best skincare products in and outside of MLM, no doubt. They were founded by a couple dermatologists, and they used to be an upscale department store brand before entering the world of network marketing. Rodan and Fields created Proactiv, which ended up being one of the most famous skincare products of all time (and a hero-in-a-bottle for every middle schooler who’s ever been called pizza-face). Just this one product line is nearing $1 billion in annual sales.
The Internet has made it so easy now. In the old days you had to actually visit people, or at least call them, to pitch your fabulous new opportunity. Face-to-face marketing is still practiced, but it is not so common these days. Besides, no one really loves the idea of having someone over, so they go online where everyone can be as safe as they want. They create sites with videos, testimonials, and pictures.
5. Stop trying to motivate them and inspire them instead. One of the most common questions I get is “How do I motivate my team?” Before you learn that Braveheart speech, realize that I think there is a better way and that is to inspire your team with YOUR action. The best thing you can do for YOUR team is rank advance and show them that the system works.
MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5.
"We have been using National-Leads.com since the end of March, 2007 and recommending them to our team. We are very pleased with the conversion from the 1-7 day old email leads and the price is affordable for everyone. We use them with an autoresponder and once they sign up for our free offer, follow up with them. We are delighted to discover they are very qualified MLM leads with people eager to get their business started. The support with National Leads is phenomenal. They offer training and tips for good tools we can use with our businesses. The owner is funny, very personable and has a great heart for people. Take our word for it, this is the kind of home business leads company you want to make a part of your advertising budget."
“For example, most people want to earn more money, but why? They want to earn more money so they can spend time with their family, pay off debt, or move away from a pain they are experiencing; these are  benefits of the benefit. Effective rapport building and prospecting will help you uncover what are their decision-driving factors, so never go for the close until you uncover their decision drivers first, which are usually the benefits of the benefit. Seek to serve your prospect, always speak in terms of benefit to them, under-promise and over- deliver, and always do what is in their best interest regardless of your own selfish interest." - Ron Gelok III
Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Sulaiman Rahman, @sulrah. Sulaiman is the founder of UrbanPhilly.com, or UPPN – Urban Philly Professional Network. He was also an African-American Chamber of Commerce Chair. Sulaiman is a Philadelphia native and Penn graduate. He is also currently a Creative Ambassador for philly360 and long-time entrepreneur.
Market America is just as known for their massive discounted products portal as they are for their crazy rich CEOs. I’m talking Forbes list, mansion in Biscayne Bay and penthouse in Manhattan, celeb bffs, and giant yachts rich…all thanks to MLM. They’ve hit their fair share of SEC-shaped road blocks, but Market America is still going strong at #29 on the DSN Global 100.
As stated in the Business Opportunity Rule’s Statement of Basis and Purpose, the Commission crafted the Rule to avoid broadly sweeping in MLMs. It did so by tailoring the definition of business opportunity to exclude certain types of business assistance common to MLMs. 76 Fed. Reg. 76816, 76824 (Dec. 8, 2011). It is important to note, however, that the Rule does not explicitly exempt MLMs from coverage. As with any other business entity, the determination whether an MLM would be a business opportunity to which the Rule applies would have to be made on a case-by-case basis.
They have the stay-at-home-mother meets women entrepreneur mixture working for them. What does that even mean? Means they have the practicality side of the company that is off the product and they have the sales, entrepreneur people them promoting it, too. Anyone who follows MLM knows its usually too “product practical” (see: Tupperware, Cutco) or too “opportunity-centric” (see: Herbalife).
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.

You want to choose a niche you already are head over heels in love with. Whether you love makeup or skincare or healthy living, there’s something out there that fits you. Think about it. If you love the industry, you’re probably already talking about it online and surrounding yourself with people who have the same passion. Selling your products will be a natural progression, and you’ll be able to speak to everything you sell with much more authority and confidence and LOVE… and your sales will reflect that.
Many companies provide scripts to help you sell the product or service. While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs. By qualifying your contact first, and then listening to their needs, you can tailor your pitch so that you're the solution to their problem. 
Business Presentation – Once the prospect completes your lead capture page webform and hits the “submit” button, their browser should be redirected to your business presentation. That way they’re getting all the information about your business right away even before you talk to them. That makes your prospecting job easier when you contact them because they’ve ideally already viewed the information. The URL of the business presentation is typically programmed into the lead capture page webform.
Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product.
Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.
Writing MLM-specific articles is another great way of establishing authority inside of MLM. When people type in a search term or phrase on a specific MLM topic, and an article appears with the networkers name as the author, if the article answers a specific question, and is not just a spam piece, then the reader will visit the site to learn more about the author.
Because of the nature of recruitment and the dream of living the life of riches, it is no stretch to the imagination that sometimes, the real picture gets blurred between the lines. Also, MLM is notoriously known for getting you on the bad books of friends and family. This is of course a general stereotype against the industry and not a concrete consequence.
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