7. Teach to Teach and You can go to the Beach. This might be the biggest of all the Network Marketing tips I can offer you. Yes this is a people business but it is still a BUSINESS. If YOU are the only one that can answer questions, lead webinars, etc, you aren’t teaching your team how to operate in your abscence. Teaching to teach means you answer questions in a way that the person asking the question can then tell any reps they recruit where to also get those answers. HINT: If each time a teammate asks you a question has you on the phone for 45 minutes vs pointing them to an existing training, you gots some work to do!
One of the greatest pitfalls most network marketers fall into is the lure of huge potential income from an MLM business. Therefore, they end up not paying enough attention to what the company is asking them to sell. In MLM, as in any other industry, you can’t sell something effectively that you aren’t proud of. You won’t be enthusiastic about it, and potential customers will be able to smell that lack of enthusiasm from a mile away.
There is no single method for creating and retaining such documentation. Different MLMs employ a variety of approaches to demonstrate that their product is sold to retail customers, including collecting retail sales receipts created by participants; having retail customers buy product directly from the company, rather than from a participant’s inventory; and having product users sign up with the company as customers who are not participating in a business opportunity. Other MLMs use other approaches or a combination of approaches.
You already know that MLM has the potential to be one of the most valuable business opportunities that you can possibly get involved with. However, if you are getting started with a new MLM venture, you are engaged in an uphill battle. There are plenty of other MLM pros and entrepreneurs out there who would like to use your prospects to build their list!
Right now, MLMs are preying on lower-income, often undocumented immigrant communities and taking advantage of their lack of knowledge and finances. Their reps lure them in by telling that they are giving them the tools to start their own businesses and that they can create jobs for their friends and family members. In the 2016 documentary, Betting On Zero, director Ted Braun talks to several Latino families who have lost their entire life savings to Herbalife. They were told by MLM reps that it’s easy work and that it’s not dangerous, and so they sold their construction businesses to invest in Herbalife.
"People like doing business with individuals that make them feel good. In other words, you’re going to get a lot more business when you’re not simply there to ‘get’ your clients money in exchange for what you’re selling. Think of it this way. Be the person who they’d want to actually spend time with outside of a business setting. It doesn’t mean you have to be their best friend and hang out together, it simply means that you’re showing you care through your actions. One of the best things you can do is reach out to a potential client when they least expect it, with no agenda, no contract, no pitch…and just say ‘hello’ to see how they’re doing.” - Todd Falcone
MLM restructures the traditional business model — manufacturer to retail shop to customer — such that sales agents working for the manufacturer sell directly to customers, bypassing the retail shop altogether. MLM companies can then convert customers into advocates for their products and possibly even sales agents. Because there is no retail store for the products they sell, MLM agents typically work from their homes, interacting with customers in the community or, more often, over the internet.