Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of negativity comes from reported low MLM success rates. However, a multi-level marketing business isn't destined to fail any more than any other business. Regardless of the home business you start, success comes from doing the work to build it.
An MLM compensation structure that incentivizes participants to buy product, and to recruit additional participants to buy product, to advance in the marketing program rather than in response to consumer demand in the marketplace, poses particular risks of injury. Where such an unlawful compensation structure exists, a participant is unlikely to be able to earn money or recover his or her costs through selling product to the public. In such circumstances, participants will often attempt to recruit new participants who will buy product, and pressure existing recruits to buy product, with little concern for consumer demand. Where an MLM has a compensation structure in which participants’ purchases are driven by the aspiration to earn compensation based on other participants’ purchases rather than demand by ultimate users, a substantial percentage of participants will lose money.
The most widely-cited description of an unlawful MLM structure appears in the FTC’s Koscot decision, which observed that such enterprises are “characterized by the payment by participants of money to the company in return for which they receive (1) the right to sell a product and (2) the right to receive in return for recruiting other participants into the program rewards which are unrelated to the sale of the product to ultimate users.” In re Koscot Interplanetary, Inc., 86 F.T.C. 1106, 1181 (1975).1
On Social Media, reach out to 1-5 people each day and send them a message that makes them feel good. You can leave them a nice comment that genuinely makes them feel good. I will add, this is NOT the time to share any Call To Action or business links. This is only a message to compliment or leave them feeling really good. (Commit to doing this for 30 days, heck – let’s do a Year!) What this does over time, is it creates a community of people that think you’re Awesome and if you have a ton of people who are following you and think you Rock, the more people that will interested in what it is you’re doing.
First I want to say how impressed I have been with your company. I have dealt with a great deal of leads companies over the last 6 years and have never dealt with a more responsive company than yours. Actually they don't come close to being this quick to respond- let alone it being the owner of the company to reach out. So thank you for that! Also, thank you for the information! I'm happy with that response - I was just curious about the process. This is only my second time ordering leads at or over 10,000 in quantity.
4. Lather on the recognition. One of the topics that is going to be covered at our next Top Earner Academy (August 13-16th in Tampa) is all about culture and recognition. Napoleon said “I have made the most wonderful discovery, I have discovered men will risk their lives, even die, for ribbons and men will also die to avoid having their ribbons taken away.” Yes, Napoleon just gave you powerful Network Marketing tips and would have been a Crowd Presidential Diamond =) Make sure you are recognizing those that are putting in the effort you want them to.
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For some reason, many people don't view their MLM business as a business, like they would if they opened a franchise or started a business from scratch. One of the most important things you can do to insure your success is to treat your MLM venture as the business it is. Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling: