In just 30 years, Melaleuca has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 19 countries around the globe. It has become one of the largest catalog and online wellness retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million customers shop with Melaleuca every month.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.
People don’t go to Social Media to be sold, they’re there to be Social. If you’re doing any kind of business on Social Media or you want to, for the love of everything Social, please please read Jab Jab Jab Right Hook by Gary Vaynerchuk. It will help you understand how to respect the Social Media platforms so you get more engagement and more people asking about your business on Social Media. The book is also great in showing you how to offer value and share stories first before ever asking for anything in return.
Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. The Commission staff offers this non-binding guidance to assist multi-level marketers in applying those core principles to their business practices.
Many companies will tell you to make a list of 100 people you know when you’re getting started. There’s nothing wrong with that, but most successful MLM marketers have very few clients that are from that original list. In most cases, the family and friends only come on when they see your success. You need to treat MLM just like any other business in the sense that you only focus on the people who are interested in what you’re offering. You need to have a target market.
Now we’re getting into the real heavyweights. Tecademics is one of the most extensive digital marketing training programs out there, within and outside of MLM. Founder Chris Record started Tecademics after completely crushing it at Empower Network. Their training comes at a steep price tag, although it’s nothing compared to the price of a university degree.
Here we’ve got a throwback to network marketing’s roots (Remember Tupperware parties? No? There’s a reason for that). Kitchen products, cooking demos, and mommy bloggers galore. Stay-at-home-moms looking for some flexibility are still a HUGE target demographic for MLM, so it’s no surprise that Pampered Chef has done so well that Warren Buffett decided he needed a piece of the action.
When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills…for our rankings of the best women diet pills are here).
An MLM’s compensation structure may give its participants incentives to make representations about the business opportunity to current or prospective participants. As a consequence, an MLM should (i) direct its participants not to make false, misleading, or unsubstantiated representations and (ii) monitor its participants so they don’t make false, misleading, or unsubstantiated representations.
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%. By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales. Companies such as Avon, Electrolux, Tupperware, and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs. The DSA has approximately 200 members while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.
The term “MLM company” isn’t exactly accurate because the company is not necessarily defined by the fact that it uses a multi-level marketing structure. Instead, a good MLM will be a product-centric company, meaning that it will be, for example, a cosmetics company that uses an MLM structure. Test the product of the company you are interested in; the product must be something that you would willingly advertise even if you weren't working for the company.
Diets…fad diets, new diets, old diets…it’s an endless story especially in the 2000’s, and this company is one of those companies. The FDA had a run-in with these guys and they are not in the greatest standings with the BBB either, which seem to be the norm with weight loss pills of the “magical results” variety. Well the good news for this business is that they’ve managed to keep trending for 5 years (that’s a pretty good streak), and the company reps are earning a colossal 50% in commissions.
Any readers on this page who haven’t gotten started, I encourage you to find a company and get going. I’m partial to mine, but Charles is in a great company as well. If you’re not familiar with him, I can tell you that even though we are in different companies he is truly a leader with an abundance mindset. He’s always been supportive of me from the beginning and willing to add value to my life.