Even truthful testimonials from the very small minority of participants who do earn career-level income or more will likely be misleading unless the advertising or presentation also makes clear the amount earned or lost by most participants. (For more information on this topic, see the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.)
What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.
Well they were hot…this company was caught in the act and had some shade thrown their way after they were found to have been over-inflating their health products for consumer purchase. But really though? What company do you know that doesn’t do this in the MLM health industry? It seems like a common practice, even if its “just a bit,” so they are able to pay out commissions made. Some perspective for the shade…their fiber product was 900% more costly than “leading alternatives” and their Trioten protein blend was 600% more pricey as well when comparing their products to companies such as Herbalife and Shaklee.
But please do a little research before you blanket insult an entire industry or business model. I am a single mother with a 6 figure income because of MLM, nearly twice that when I’m actively working my business with both of the companies I represent, and while not everyone has the skill set to succeed in this business, the potential is certainly there, for those that do.
Great job on the top 25 MLMs. Really like what you’re doing for the industry as a whole. Your analysis is spot on. However, a closer look at retention rates for each company might give you another perspective on the value proposition of any given company. As a Doterra Wellness Advocate we are told by our corporate execs that we have a 65% retention rate with customers repurchasing the product within 3 months. And that if we based it on the industry standard of 12 months our retention would go up to 85%. I’m told that this is unprecedented in network marketing. So I’m believing that Doterra is succeeding because its selling a product that works and that users and word-of-mouth drive the business in the long run.
The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit. Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.
Video – Having video on a page can work for you or against you depending on what information is provided in the video posted on the lead capture page. The video should NOT be a business presentation. Again, it should pick the interest or curiosity of the prospect to entice them to complete the webform so that you can capture a lead. General testimonials can work well in video. They should not be specific to any product or company by name but should relate to the prospect how it has worked for them. Video on a lead capture page is an option; not a requirement. We’ve been successful in generating targeted mlm leads without video on the lead capture page.
One of the giant SEO network marketers in the game is Rob Fore, and yet he promotes MLSP as his best venture. This should mean a lot to those out there. This company is still in the neighbourhood, even with all the steam clearing away, they still have something left to give the digital MLM industry (although they are up against companies like: Tecademics, Digital Altitude, Empower Network, Wealthy Affiliate).
Let’s put it this way, the early version of “Scentsy”’ is not as virtually hot or trendy, but they are however staying significant. If you like to have parities or play host to others, you’re better equipped to handle this business “opportunity” than others, because that’s what this game is all about. While you throw these parties, you also have to encourage your guests to whip out their cash and credit cards to buy, buy, buy. Buy what? Candles…Luckily, there are better opportunities to make extra cash these days.
Great post, Dawn. I love your blog. My favorite tip on this list is to have the right mindset. Most people coming into the home business industry have never owned a business before, so they don’t really understand the entrepreneur mindset. When you are used to trading time for money, and then start a business and don’t get paid that way, it can be frustrating.
I have a system which reminds me to follow up on my prospects. It does that without fail. And because most people forget about their prospects after 2 exposures, I have better chances of recruiting my prospects when I get more and more exposures. So develop a system and leverage it to succeed in MLM. This is one of the best-kept network marketing success secrets.
MLM companies have been trying to find ways around China's prohibitions, or have been developing other methods, such as direct sales, to take their products to China through retail operations. The Direct Sales Regulations limit direct selling to cosmetics, health food, sanitary products, bodybuilding equipment and kitchen utensils. And the Regulations require Chinese or foreign companies ("FIEs") who intend to engage into direct sale business in mainland China to apply for and obtain direct selling license from the Ministry of Commerce ("MOFCOM"). In 2016, there are 73 companies, including domestic and foreign companies, that have obtained the direct selling license. Some multi-level marketing sellers have circumvented this ban by establishing addresses and bank accounts in Hong Kong, where the practice is legal, while selling and recruiting on the mainland.
There are a few ways to use LinkedIn lead generation as an effective marketing tool. One way that people don’t often think of is participating in LinkedIn answers. There is a section on LinkedIn where people ask industry-specific questions and get advice. As an industry insider, you have the knowledge that can help people with these questions. Through participating in a regular dialogue of advice-giving, you can establish yourself as a thought leader. Moreover, you can optimize use of this tool by pointing people to your online blog that gives more information about the subject. Make sure to send them to a blog with a call to action at the end!