Many people are scared of the prospect of getting into network marketing. They’ve heard all about the myths and misunderstandings surrounding the industry, also known as multilevel marketing, and so they shy away from it. To be sure, a multilevel marketing (MLM) business has just about as much success as any other business, if not more, and there are plenty of great network marketing companies out there, like Acti Labs, that have brought massive success to their members. It doesn’t matter what kind of home business you start as the real success of the business comes from the work you put in to build the business.
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."
Not all MLM companies are created equal. Many see an initial burst of success followed by a gradual tapering off of profits, causing them to collapse and go out of business. MLM companies that succeed have sound business models, both for those who run the company and for those who sell product and recruit new sales agents. There are many sites devoted to MLM rankings, creating lists of companies likely to provide a return on investment to sales agents interested in the industry.
As the owner, you are the face and voice of the product whether you like it or not. Expect to spend an inordinate of your time managing people, their emotions and expectations. The heavy reliance on residual income means that your income stream may dry up suddenly if a salesperson fails to meet his quota. This could easily happen, because in many cases that salesperson must not only be accountable for his sales, but of the sale people he recruits under him. These are people he may not know. Therefore, your earnings potential is limited by the selling ability of others not directly under your control. A MLM business may strain your personal relationships. Lower-tiered salespeople, particularly those within your circle of family and friends, may harbor ill feelings if they fail to advance within the organization.
“For example, most people want to earn more money, but why? They want to earn more money so they can spend time with their family, pay off debt, or move away from a pain they are experiencing; these are benefits of the benefit. Effective rapport building and prospecting will help you uncover what are their decision-driving factors, so never go for the close until you uncover their decision drivers first, which are usually the benefits of the benefit. Seek to serve your prospect, always speak in terms of benefit to them, under-promise and over- deliver, and always do what is in their best interest regardless of your own selfish interest." - Ron Gelok III
A very key point in this business is to invest as much of your time on those you sponsor as you do on your own business. If you fully understand that unless everyone you sponsor is successful you won’t be. This is why you must become a teacher in the most basic way. Be honest and be very logical. Take whatever you learn from your leadership and pass it down. Do not become a free spirit and begin doing your own thing.
An example of a high-profile multi-level marketing company defending its practices is Herbalife Ltd., a manufacturer and distributor of weight-loss and nutritional products with more than 500,000 distributors. Although the FTC had been investigating Herbalife, it was activist investor William Ackman who shed a national spotlight on the company by shorting $1 billion of the company’s stock in 2013. Ackman accused the company of operating a pyramid scheme and backed his allegations with a bet the company’s stock price would fall under the weight of the scam.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.
There are people out in the world that have never really succeeded at much of anything. They have built a "Doubt Wall" around them, and it is tough to penetrate. But these two words can. "Yes you can" are three words that are music to people's ears. When they realize that someone is telling them they can do it, and will help them, it turns on a Fire that will burn a hole in that Wall of Doubt, and then, they can walk through to freedom.