Q: I'm new to MLM but with a good company with a long history of success. I'm confused and a little overwhelmed by the complexities of the business. We have hundreds of products, catalogs of training tapes and videos, and a big Web site where my customers can order products. There seem to be a million ways to build a business. I don't know where to start. What do you suggest?
Internet marketing lead generation is without doubt the best way for you to attract the most prospects possible to your business. The tricky part is how to effectively use network marketing lead generation without wasting a lot of time. You could spend hours just spinning your wheels online and not acquire near enough leads to justify the time. We’d like to share a few of our short- and long-term strategies for how to effectively make your business boom through network marketing lead generation.

Commenting on other blogs and social networking profiles will expand the MLM distributor’s own network of friends, generating a new group of free MLM prospects. This should not be confused with spamming. Commenting should be done on specific posts and not just in a haphazard manner. Remember; each comment will include the name of the MLM distributor and a link to their website, blog or social networking profile.
“The 2nd value I learned, was that I wasn’t the hero in the story, I was the guide, mentor, coach, and my clients were the real heroes. I realized there was an evil villain hurting my clients, and they were seeking someone and something to help destroy it. My #1 priority went from reaching my sales quota, to listening and producing a solution for my heroes to kill the pain in their lives. Once I learned these two sales secrets, my closing ratios exploded as did the referral sales. I went from closing sales, to creating raving fans.”  - Troy Dooly
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]
84. What creates IMPACT? Touching what people Value and hold dear, with the Hope of Increasing it and making it Larger in their life. Find out what people VALUE in their life, then wrap your presentation around it. "This will help you have more time with your children" or "This will allow you to give more money to your church," or "This will guarantee you having more control over your future."
Often the only way to make these sales is to recruit people under you (making commission off their starter kits) or to buy products yourself. Otherwise you’re left trying to sell your products to friends, family, mums at the school gates, and anyone you come into contact with (one of the reasons why some of the more pushy/desperate MLM reps get a bad reputation).
Hi Ray, All great tips! I love tips no. 7 most. Yes, I agree that it is the biggest of all the Network Marketing tips. We will be forever working on our business if we do not have systems already in place so that ANY new team members can get training and success tips easily. The 'leader' is in trouble. I first learned this from Tom Challan who had found himself trapped in the 'leadership role'! Excellent insights, Ray, about true leadership!
The Federal Trade Commission issued a decision, In re Amway Corp., in 1979 in which it indicated that multi-level marketing was not illegal per se in the United States. However, Amway was found guilty of price fixing (by effectively requiring "independent" distributors to sell at the same fixed price) and making exaggerated income claims.[47][48] The FTC advises that multi-level marketing organizations with greater incentives for recruitment than product sales are to be viewed skeptically. The FTC also warns that the practice of getting commissions from recruiting new members is outlawed in most states as "pyramiding".[49]
First: Invite people to look at your business proposition with a direct or indirect approach.  A direct approach would be to ask them to look at your business for themselves. An indirect approach is asking someone to look at your business to assist you with recommendations or referrals.  There are many different patterns of language that you can use based on the relationship you have with the prospective recruit.  The invitation process is a very important skill to learn. Your invitation has a lot to do with whether the person will join your team or support your business.
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Sulaiman Rahman, @sulrah. Sulaiman is the founder of UrbanPhilly.com, or UPPN – Urban Philly Professional Network. He was also an African-American Chamber of Commerce Chair. Sulaiman is a Philadelphia native and Penn graduate. He is also currently a Creative Ambassador for philly360 and long-time entrepreneur.
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