Fast forward to 2017. LuLaRoe is the biggest MLM for women. “More than 80,000 women have paid around $5,000 for several boxes of low-cost clothing and worked as much as 80-hour weeks to outfit hundreds of thousands of suburban women in multicolored polyester. But according to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission’s website, 99% of people who join multilevel-marketing companies lose money. Depending on how you look at it, it’s either a brilliant business model or a predatory practice — or a little bit of both.” (FTC)
The internet has made it easier than ever for people involved in multilevel marketing (MLM) to find leads or people who might be interested in your product, service, or business. Instead of just reaching out to people you know or approaching strangers, you can create a website, build an email list, leverage social media, and develop referral programs to generate solid leads that can eventually translate to sales.
1. Never assume the people you recruit are going to take building your network marketing business as serious as you do. This is a very common mistake. Ask them why they joined and what they hoped to gain and act accordingly. You should be happy as heck with anyone who wants to just stay on as a customer instead of trying to push them into something they don’t want to do which will just make them quick. There will always be more people using the product and not building than those building.
Don’t get overly caught up in the numbers game online. It’s great to max out your 5,000 connections on Facebook, but only if those connections are the right ones. In addition to people you want to connect with personally, you will want to make sure that you are only connecting with people who have the potential to do the following three things for your network marketing business.

1. Never assume the people you recruit are going to take building your network marketing business as serious as you do. This is a very common mistake. Ask them why they joined and what they hoped to gain and act accordingly. You should be happy as heck with anyone who wants to just stay on as a customer instead of trying to push them into something they don’t want to do which will just make them quick. There will always be more people using the product and not building than those building.


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