Leverage by definition refers to the opportunity to manipulate eny external effort or resources for your own gain. For example, if you loaned a certain amount from the bank and invest it into a certain profitable business, you can apply the principle of leverage by using your profit to pay your debt while gaining more. Certainly, any form of profit being generated comes directly or indirectly from the opportunty to leverage into something else outside from you.
The first wave of MLMs were the likes of Avon, which was founded in 1886, and used the door-to-door model for selling perfume. From then and up until the middle of the last century, many women did not have the means to sample products and shop at a department store — or, in the case of African American women, they were simply not allowed to enter the store at all. And they certainly didn’t have the means to start their own business and earn a real income.
Focus – In today’s fast paced society, the ability to focus is becoming a rarity. People are all over the place, and easily distracted. Time management is a myth, because time is already well managed into 24 hours a day. FOCUS Management is the challenge for us all. How to stay FOCUSED, and WHAT to focus on is also a topic in itself. It helps to have mentorship to assist you in this category.
If you build a motivated sales team, you could potentially earn a substantial amount of residual income, which means more free time to grow your business. MLM leverages the power of "word of mouth" to reach consumers. A good product in the hands of a motivated sales team may spread to family members, friends and neighbors rather quickly. In addition, your overhead cost may be minimal under a MLM structure. You may operate as a home-based business, using your own space for storing the product. Much of your operating expenses go toward paying commissions to salespeople, but since this is a variable cost, you only pay when a person completes a sale.
Here's my best advice: Find a mentor. While your mentor may be your direct sponsor or part of your upline, he or she may also be an independent advisor who's in no way connected with your MLM company. Some, such as a consultant, may charge you a small fee and help you evaluate various business opportunities in order to select the right one for your special talents. Others may mentor you for free and possibly guide you to opportunities they feel good about. It's part of their job to earn your confidence and respect. You may choose to be sponsored by them in one of their favorite companies, but don't feel obligated. Don't forget to check their references and dig into their credentials.
You can't do it all or learn it all in a few weeks or even a few months. Think about this: We go to school for 12 years and college for four years to get a job that pays us $30,000 to $50,000 a year. But when we join MLM, if we aren't making $10,000 per month in short order, we're ready to quit. My evaluation of the most successful MLM distributors has shown me that they view growing their MLM business knowledge and earning that subsequent success as a lifelong process.
For some reason, many people don't view their MLM business as a business, like they would if they opened a franchise or started a business from scratch. One of the most important things you can do to insure your success is to treat your MLM venture as the business it is. Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling:
When I decided to give network marketing a go, I already owned several successful businesses and had a lot of experience setting up campaigns, promoting and selling my services, and just doing the day-to-day work it takes to run a business. In my opinion, network marketing has been very similar to my other businesses, and I have been able to use so much of my knowledge and previous experience as I pour myself into this new opportunity!
Use a tool. You should not be explaining everything about your opportunity or whatever it is you have to sell over the phone, point them to a video, sizzle call, event in their area, anything but you try to explain it all over the phone. You can say “The first step to see if this is even a fit for you is to watch our short overview video at ________________”
Not only are “home businesses” or “MLM’s” very interesting, they are successful. Many of the longest standing organizations in this country have this business model. MLM is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Sounds legit right – so why the bad press?