To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.
This book was co-authored by my good friend and Lady Boss, Jessica Higdon. I not only love cause I’m in it (wink wink) but because it showcases many success stories from everyday people that have created amazing results in Network Marketing. I have multiple copies of this book on hand to share with my prospects as an amazing recruiting tool. I suggest you order a few copies too!
One of the greatest pitfalls most network marketers fall into is the lure of huge potential income from an MLM business. Therefore, they end up not paying enough attention to what the company is asking them to sell. In MLM, as in any other industry, you can’t sell something effectively that you aren’t proud of. You won’t be enthusiastic about it, and potential customers will be able to smell that lack of enthusiasm from a mile away.
“One of the best sales advice that I truly believe in is you always have to listen to your potential customer and their needs, that way you'll see if your product is a fit for them or not. The ultimate goal of an entrepreneur is to provide solutions to the marketplace. That's why we always have to listen more and speak less. We are given two ears and one mouth for a reason, so we have to use them accordingly.” - Jelena Ostrovska
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."
To find quality high converting mlm leads you need to compare different mlm companies and find one that has proven results from those in the field. You are looking for a company where no matter what mlm or network marketing business you are involved in will be able t give you quality leads. For finding leads on your own you need to advertise, create websites, write articles and some how get more and more people to come to you for information. Creating your own leads is a far more wise decision then spending your hard earned money on people who haven't even asked for what you are offering. You can't even compare that to a person who specifically fills out a form and requests more information about your business. Stop wasting your time targeting the wrong MLM leads for your business (opportunity seekers – people who have only proven that they know how to fill out a form) and target the right leads to your business "proven business opportunity buyers" (other networkers - people who have already proven that they can and will spend money on a business opportunity.
A few people do make big money from MLMs. And these people are often trotted out in promotional videos, celebrated at annual events, and very publicly ‘rewarded’ with prizes like prestigious cars (although these ‘prizes’ aren’t as generous as they first appear – you simply get a discount on the lease which you must take out in your own name, and if your sales fall, the discount ends…). You also need to promote the company on the car they ‘give’ you.
What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.
To start, pick out a product or two that you feel good about. Then select two to three proven sales methods from your training materials. Concentrate on these methods, avoiding the temptation to expand. In other words, "narrowcast" rather than "broadcast" your efforts. Do the same with your sponsoring methods: Pick two concepts you're comfortable with and focus on these.
I have a system which reminds me to follow up on my prospects. It does that without fail. And because most people forget about their prospects after 2 exposures, I have better chances of recruiting my prospects when I get more and more exposures. So develop a system and leverage it to succeed in MLM. This is one of the best-kept network marketing success secrets.
People today want to be understood. They wan to feel like they matter. And the greatest 2 words you can say, are "I understand." Agree with them in part, by jumping over to their side of the fence, and seeing it from their perspective. You may not totally agree with their view, but you can understand it, and that will go a long way to connecting you to that prospect. Understand first, then take a stand second, with that in mind.
Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.
Great post, Dawn. I love your blog. My favorite tip on this list is to have the right mindset. Most people coming into the home business industry have never owned a business before, so they don’t really understand the entrepreneur mindset. When you are used to trading time for money, and then start a business and don’t get paid that way, it can be frustrating.
4. Lather on the recognition. One of the topics that is going to be covered at our next Top Earner Academy (August 13-16th in Tampa) is all about culture and recognition. Napoleon said “I have made the most wonderful discovery, I have discovered men will risk their lives, even die, for ribbons and men will also die to avoid having their ribbons taken away.” Yes, Napoleon just gave you powerful Network Marketing tips and would have been a Crowd Presidential Diamond =) Make sure you are recognizing those that are putting in the effort you want them to.
The main sales pitch of MLM companies to their participants and prospective participants is not the MLM company's products or services. The products/services are largely peripheral to the MLM model. Rather, the true sales pitch and emphasis is on a confidence given to participants of potential financial independence through participation in the MLM, luring with phrases like "the lifestyle you deserve" or "independent distributor." Erik German's memoir My Father's Dream documents the real life failures of German's father as he is lured into "get-rich-quick" schemes such as Amway. The memoir illustrates the multi-level marketing sales principle known as "selling the dream".
"The number one piece of advice I would give to up and coming sales professionals is to understand the personalities of your prospect. Most of us in sales tend to speak from "our" point of view not the point of view of the prospect which in turn can eliminate the prospect from buying. Always keep in mind their motivation to purchase whatever you're marketing and keep pressing on that motivation "button" and it will yield more sales in the future." - Cedrick Harris
I have an idea: in my opinion, upline,the company, the product etc… are just 20% of your success pro in building mlm. and attitude and educations is 80% of your success road. you can just do your guidline, be positive and make a positive mental believes in your selling group. consistency and believe is most important keys in your industry. fear, but do it!!!
Hi Ray, All great tips! I love tips no. 7 most. Yes, I agree that it is the biggest of all the Network Marketing tips. We will be forever working on our business if we do not have systems already in place so that ANY new team members can get training and success tips easily. The 'leader' is in trouble. I first learned this from Tom Challan who had found himself trapped in the 'leadership role'! Excellent insights, Ray, about true leadership!
Hi Jeremy great article. Here’s my take for what it is worth,after working 50 years for the bank making not so much money,having to accommodate there time schedule ,negotiated vacations and seeing very few people advance to 6 figure incomes,I’m somewhat intrigued by the idea of using my retirement years looking at mlm as a part time endeavour . Obviously I put a lot of blood sweat and tears into my previous job,so I’m not expecting to make my millions in a couple years in mlm, but I like the (do it in your own time) idea. If I find a product I like and would use anyway why not? I also like the idea that the potential is there biased on your own efforts. Am I wrong What do you think?
"We have been using National-Leads.com since the end of March, 2007 and recommending them to our team. We are very pleased with the conversion from the 1-7 day old email leads and the price is affordable for everyone. We use them with an autoresponder and once they sign up for our free offer, follow up with them. We are delighted to discover they are very qualified MLM leads with people eager to get their business started. The support with National Leads is phenomenal. They offer training and tips for good tools we can use with our businesses. The owner is funny, very personable and has a great heart for people. Take our word for it, this is the kind of home business leads company you want to make a part of your advertising budget."
Hello John your tips are all very helpful.I am starting my home business and this is my first time.I tried my best to concentrate and will never give up.My small business is helping mothers in our community.They said that this business really help them to earn extra money.But still I know that deep inside I am not yet satisfied.Because I know that there is something missing or there is something wrong in my running of my business. .I hope you can give me more tips about this.
Our training: We offer live dials training calls weekly. We actually call our own leads and prospect like were a distributor looking for new reps. We usually have hundreds of people on our conference call, they are muted and are able to listen as we discuss the various options with the prospect. Every one of these calls are slightly different and after every time there is a call made we do an analysis of the response and break down the elements of the call. This is what training is about! Imagine listening to this live this is not theory but it’s real training. The best of all, these calls are absolutely free to our customers and our future customers.
1. Never assume the people you recruit are going to take building your network marketing business as serious as you do. This is a very common mistake. Ask them why they joined and what they hoped to gain and act accordingly. You should be happy as heck with anyone who wants to just stay on as a customer instead of trying to push them into something they don’t want to do which will just make them quick. There will always be more people using the product and not building than those building.
You are right in that most MLM have monthly dues and have high entry fees to be distributors or consultants. You are also right in that most MLM companies focus on recruitment and not product sales. I’ve been working with Arbonne now for quite a while and none of those comments apply to this company, which is why I believe they have survived and are only growing at this point, despite some people’s opinion that they will soon be relics like Mary Kay. To become a consultant is a mere $75 dollars, the kit is involved with all free samples and material. Product loading is prohibited. Each event we host regularly ends with most if not all attendees becoming a preferred client for $20 joining fee for the first year and a $15 renewal every year with no monthly expectation and a guaranteed minimum of 20% off of all stock at all times and 40% off of all packages at all times. Not only that consultants can will their business down 6 generations, and the Mercedes incentive is for a purchase, not a lease. We do look to grow our network, but we emphasize this takes hard work and is not a get rich quick scheme. While you hit the nail on the head with most MLM businesses, there are MLM businesses like Arbonne who are a cut above the rest and who are in the habit of not putting pressure on anyone attending to either purchase or join as a consultant. We only want the best in our network and we have thousands of examples of very successful men and woman to show for it. Great article!!!
Wow Collette! I’m a new Advocate with doTERRA, as is my wife. She wanted to start using oils to get our family off of medications as much as possible (and now we mostly are!) We chose doTERRA over all the other oils companies because of the process in which they farm and make their oils as well as the great culture they seem to exude. We just felt called to them.