Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
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How MLM companies are NOT considered Pyramid organizations is beyond me! They are all scams by the very nature of their organization structure. Those who start or get in early benefit directly from the efforts of those beneath them, forever. Not to mention the fact that most product sold through any of these MLM organization’s is to the dealer network itself. The top dogs are making money regardless as long as there is new blood coming in. And the best way to keep new blood coming in is to incentivize those at the lower middle and below to continue recruiting to build “a network of their own”. And those on the verge of “breaking through” who have already invested a small fortune in products along the way that are sitting on their pantry shelves NEED to keep recruiting. The very thing that differentiates a Pyramid scheme from an MLM is that an MLM sells an actual product. That is it. It doesn’t determine who that product is sold to as it should since we know that most product is sold to the worker bees and not to the general public for long.
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
There are a few ways to use LinkedIn lead generation as an effective marketing tool. One way that people don’t often think of is participating in LinkedIn answers. There is a section on LinkedIn where people ask industry-specific questions and get advice. As an industry insider, you have the knowledge that can help people with these questions. Through participating in a regular dialogue of advice-giving, you can establish yourself as a thought leader. Moreover, you can optimize use of this tool by pointing people to your online blog that gives more information about the subject. Make sure to send them to a blog with a call to action at the end!
Even, the hard core Amish don’t ‘cut off’ friends and family who choose to not fully live their life in the inner circle of the faithful in their community. If the concept is that basic it stands to reason that as a parody—‘resistance isn’t futile’—and cutting off all the circles of influence who don’t join your inner circle of twenty to ‘reach diamond’ is: And just uncouth at that. So, “no one is a prophet in their own country”: Go out and look for like-minded people to expand that circle without dressing up in business clothes at 5 a.m. on a Saturday morning to head to the cult like MLM “Ra! Ra! Session.” Real friends and family are hard to come by. Grow your marketing network without burning the people who care about you most. And get solid like-minded leads without getting up earlier than any sane Adventist would on a Saturday.
Write about your knowhow on your website, e-newsletters, and your business blog. Also known as “inbound marketing”, this strategy brings the customers to you through offering them valuable content to support their own activities. If you are a doctor specialist, have short articles written about how you normally would deal with certain problems in your specialty. If you are a lawyer, explain the main laws that affect your clients’ types of cases. Whatever you are, remember that you have valuable information to share and that by sharing it on a regular basis, you are attracting more and more prospects to you while becoming a thought leader in the industry!
You have to determine the level of ability to do this in your area but one great way how to generate MLM leads is through either bandit signs or sticky notes. Bandit signs are those colorful outdoor signs you see along the highway or busy intersections. There is a training available here – How to market with cheap bandit signs. One thing you will want to do, as taught in the training, is use a qualifying sign as you can get too many calls if you make it too simplistic. This same exact approach taught can be done with little sticky notes that you put up around town to get more MLM leads.
5. Internet. Having a personal Web site linked to your company's Web site is becoming mandatory for the successful distributor. Your Web and e-mail addresses are the technological version of a business card and brochure. Internet recruiting still requires some high touch to entice people to view your page. Because this is of significant interest, I'll address Internet lead development techniques in detail in a future article. For now, view it as a support tool and not as an alternative to personal interaction.
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It is almost impossible to stop the industry because of the amount of investors and lobbyists who are profiting from them. “During the Obama administration, the Federal Trade Commission made its biggest-ever effort to curb this industry when last summer it slapped nutritional supplement–seller Herbalife with a $200 million fine and, as part of a settlement with Herbalife, demanded it restructure its business so that it would “start operating legitimately,” as FTC Chairwoman Edith Ramirez put it.” (Slate) The current administration under President Donald Trump will be a completely different story and may very well be a boon for the MLM industry. Let’s start with Trump himself. In 2009, he licensed his name to an MLM, which eventually went bankrupt, along with many of his participants. Many in Trump’s cabinet have strong ties to MLMs as well: Betsey DeVos (whose husband is the president of Amway — by the way, DeVos family has donated $200 million to the Republican party over the years), Ben Carson, Carl Icahn (a billionaire who is also a major investor in Herbalife and holds five board seats at the company), and Charles Herbster.
What makes a riveting presentation? Get the prospect involved. Ask lot of questions. Let them answer. Let them hold the product if you are there. Let the audience raise their hands. Keep focused on engaging the prospect as you present. And tell a story about what the products have done, and make it emotional. Then ask them if they know anyone that they can relate to that story.
I totally agree, Mary. You can lose soooo much more just by opening up a small storefront business. I was in the Spa Industry and then the economy tanked in late 2008. I did not renew my lease in 2009. Lost my several hundred thousand dollar build-out. Lost so much more than taking an MLM business seriously. Even if I would have front loaded on a ton of product, I still would have been better off. People spend $750 and get some business cards then do nothing and blame MLM.
Don’t get overly caught up in the numbers game online. It’s great to max out your 5,000 connections on Facebook, but only if those connections are the right ones. In addition to people you want to connect with personally, you will want to make sure that you are only connecting with people who have the potential to do the following three things for your network marketing business.
Draw up a business plan. When you have a few potential companies in mind, write out your plan for building and expanding your business. Even before you've officially aligned with a company, it helps to have this plan figured out early. Thant way you can hit the ground running when you do eventually start at a company. Keep these things in mind when designing a business plan:
People want to live a fun and free life – that’s what we’re selling. So when you’re using Social Media to grow your business, give people something good to watch. Post family pictures, post lifestyle pictures, post about you traveling and things you’re doing. The more you post about lifestyle and stories, the more your audience grows to know, like, and trust you.
You see, there are lots of other people who need to sell the same products as you to make money too. And quite possibly living in the same area, with the same pool of potential customers as you. So if you have the misfortune to sign up to an MLM that’s already popular in your area or social circle, you’ll probably find it hard to recruit customers.
What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.
Multi-level marketing businesses sell a variety of products from vitamins to vacuum cleaners. Starting a MLM business makes you responsible for not only selling but also recruiting a sales team. Keeping your employees motivated is a challenge. You also have to create a payment structure that rewards salespeople sufficiently to keep them happy and at the same time grow earnings for the company.
A good network marketing company rewards leadership, just like any structured business. Most businesses have a pyramid structure where the people at the top, ie. CEOs, SVPs, VPs, are the highest paid people in the company. The unique opportunity you have with a Network Marketing business is that you START at the top of your business, and your income will be dependent on how large of a team you build “below” you.
80. The MLM presenter many times gets out the dump truck, backs it up to the prospect, and then unloads a TON of information on them. NOT! The prospect is NOT a landfill. Present the information one bite size piece at a time, and give them a chance to digest it. Too much info will turn the prospect off. And they will be thinking, "Do I have to learn ALL THIS?"
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.