"The number one piece of advice I would give to up and coming sales professionals is to understand the personalities of your prospect. Most of us in sales tend to speak from "our" point of view not the point of view of the prospect which in turn can eliminate the prospect from buying. Always keep in mind their motivation to purchase whatever you're marketing and keep pressing on that motivation "button" and it will yield more sales in the future." - Cedrick Harris
The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors).
Right now, MLMs are preying on lower-income, often undocumented immigrant communities and taking advantage of their lack of knowledge and finances. Their reps lure them in by telling that they are giving them the tools to start their own businesses and that they can create jobs for their friends and family members. In the 2016 documentary, Betting On Zero, director Ted Braun talks to several Latino families who have lost their entire life savings to Herbalife. They were told by MLM reps that it’s easy work and that it’s not dangerous, and so they sold their construction businesses to invest in Herbalife.
People in MLM that come across like they have a dollar bill stuck on their forehead face massive resistance. Your prospect feels your hand already reaching for their money. Yes, you must get paid for what you do, but if you have a much better chance of doing business with them, if you ask for their help initially, vs. coming across like you want to sell them something. Seek their input FIRST, then seek the sale. You will be glad you did.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.