Right now, MLMs are preying on lower-income, often undocumented immigrant communities and taking advantage of their lack of knowledge and finances. Their reps lure them in by telling that they are giving them the tools to start their own businesses and that they can create jobs for their friends and family members. In the 2016 documentary, Betting On Zero, director Ted Braun talks to several Latino families who have lost their entire life savings to Herbalife. They were told by MLM reps that it’s easy work and that it’s not dangerous, and so they sold their construction businesses to invest in Herbalife.
“One of the best sales advice that I truly believe in is you always have to listen to your potential customer and their needs, that way you'll see if your product is a fit for them or not. The ultimate goal of an entrepreneur is to provide solutions to the marketplace. That's why we always have to listen more and speak less. We are given two ears and one mouth for a reason, so we have to use them accordingly.” - Jelena Ostrovska
“The 2nd value I learned, was that I wasn’t the hero in the story, I was the guide, mentor, coach, and my clients were the real heroes. I realized there was an evil villain hurting my clients, and they were seeking someone and something to help destroy it. My #1 priority went from reaching my sales quota, to listening and producing a solution for my heroes to kill the pain in their lives. Once I learned these two sales secrets, my closing ratios exploded as did the referral sales. I went from closing sales, to creating raving fans.” - Troy Dooly
Who wants to get fit, look younger, and lose weight? Jeunesse, meet your global target market: everyone. With their crazy sales numbers, I wouldn’t be surprised if they are selling to just about everyone in the world. Jeunesse routinely make the list for the top 20 MLMs in the world, and they’re doing about $1.4 billion in annual revenue. Not only are you selling a very well-trusted product, but the sign up cost is also one of the lowest out there ($30).
As the owner, you are the face and voice of the product whether you like it or not. Expect to spend an inordinate of your time managing people, their emotions and expectations. The heavy reliance on residual income means that your income stream may dry up suddenly if a salesperson fails to meet his quota. This could easily happen, because in many cases that salesperson must not only be accountable for his sales, but of the sale people he recruits under him. These are people he may not know. Therefore, your earnings potential is limited by the selling ability of others not directly under your control. A MLM business may strain your personal relationships. Lower-tiered salespeople, particularly those within your circle of family and friends, may harbor ill feelings if they fail to advance within the organization.
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
7. Teach to Teach and You can go to the Beach. This might be the biggest of all the Network Marketing tips I can offer you. Yes this is a people business but it is still a BUSINESS. If YOU are the only one that can answer questions, lead webinars, etc, you aren’t teaching your team how to operate in your abscence. Teaching to teach means you answer questions in a way that the person asking the question can then tell any reps they recruit where to also get those answers. HINT: If each time a teammate asks you a question has you on the phone for 45 minutes vs pointing them to an existing training, you gots some work to do!
Using link referral sites is another great way to generate free MLM leads. Link referral sites are basically a database of websites and blogs grouped in categories. After creating an account the network marketer will be asked to review up to 15 other websites and write a review of each on a daily basis. This is a great way to make new friends and expand the network of referrals.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.