Melinda F. Emerson, known to many as SmallBizLady is one of America's leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012.
4. Cassette tape or video sponsoring. If your company has an exciting cost-effective product cassette tape, it can be used in place of or in addition to a brochure. These are automatic merchandisers that stimulate people to action. While opportunity tapes are important, most successful recruiters lead with a good product tape. Once people appreciate your product offering, they're more open to the business opportunity.
One of the greatest pitfalls most network marketers fall into is the lure of huge potential income from an MLM business. Therefore, they end up not paying enough attention to what the company is asking them to sell. In MLM, as in any other industry, you can’t sell something effectively that you aren’t proud of. You won’t be enthusiastic about it, and potential customers will be able to smell that lack of enthusiasm from a mile away.
But please do a little research before you blanket insult an entire industry or business model. I am a single mother with a 6 figure income because of MLM, nearly twice that when I’m actively working my business with both of the companies I represent, and while not everyone has the skill set to succeed in this business, the potential is certainly there, for those that do.

Roomorama is an online booking platform for short-term vacation rentals with over 300,000 stylish listings around the globe. Roomorama’s user base is comprised of business and leisure travelers, with the average Roomorama user booking their stay for 9 nights or longer and spending $1,000+ per booking – more than double the industry average. Unlike other vacation rental platforms, hosts get to keep all of their rental income.
50. People today are too sharp to be hyped. Hype comes from the head, and mouth. Hope comes from the Heart and emotions. Don’t hype someone, as you will come across like a huckster. Be sincere, come from the heart, and talk to them about the Hope your company and products offer them, not GETTING RICH. You can cover that part later, sincerely and heartfelt, when they have decided that your offer is worth listening to.
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%.[26] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[27] Companies such as Avon, Electrolux, Tupperware,[28] and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs.[23] The DSA has approximately 200 members[29] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.[30]
98. People today want to be understood. They wan to feel like they matter. And the greatest 2 words you can say, are "I understand." Agree with them in part, by jumping over to their side of the fence, and seeing it from their perspective. You may not totally agree with their view, but you can understand it, and that will go a long way to connecting you to that prospect. Understand first, then take a stand second, with that in mind.
Great tips Ray, and you came from the Real Estate industry and anybody who is successful in Real Estate is usually much more successful in Network Marketing as a Career, because Real Estate is Networking and Marketing so it's a natural transition and so again, you were already a very accomplished professional in the industry and didn't even know it until you got in it! LOL! So, yes, Ray is right again, (dang, do I really have to admit that! :)) And again, this advice isn't new but process or lack thereof is what most don't master, and I even have some sticky spots, at times, but process and processes must be mastered like you said Ray, and being able to make a sale (no matter how simple it may be to do as a process) is hard for most people because there is always a little tension at that time and just because of that few minutes or so of being kinda uncomfortable while wrapping it up as they say, most people live all or most of their lives afraid of this one unavoidable instance, and throw their future to the wind or out the window. One of the two. 🙂 With that, make it a great weekend and Good Day! HF. PS. Oh, last thought, a women and her husband (the Hodges) were in Real Estate, and still are, and have made millions in this industry from what I found out, since they are working with myself and the VP of the Co I'm with. So people in your industry Ray that see the light in the Network Marketing industry that are savvy usually crush it to use a way worn out pun! Chaio. HF

I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this

This is awesome! I didn’t know there was an MLM company that sells wine. I may look into this. I’m still on the search for a solid company. I pretty much have PTSD with MLM companies because of past teams I signed up under. They were all about hype and money but never did explain HOW to build the business. It was so bad that I am now more cautious and aware of these type of people.
“What causes the average, otherwise shy person to suddenly think they can be a wealth-generating salesman? Because someone showed them “the math.” I’m sure you’ve heard it. All you have to do is find 5 people to join, and those 5 will find five, and those five will get five, and 6 months later you will have 20,000 people working for you, and you’ll be earning $10,000 per month. Really?
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There are people out in the industry that will tell you recruiting is Selling, and Selling is Recruiting. They are wrong. Selling is Transaction based, and Recruiting is Transformation based. Selling is a one time event, where Recruiting births many events in the future. Selling is about CLOSING people. Recruiting is about OPENING futures. Don't be misled. They are 2 totally different processes, with different skill sets needed, no matter what some folks say.

Using link referral sites is another great way to generate free MLM leads. Link referral sites are basically a database of websites and blogs grouped in categories. After creating an account the network marketer will be asked to review up to 15 other websites and write a review of each on a daily basis. This is a great way to make new friends and expand the network of referrals.
Hello John your tips are all very helpful.I am starting my home business and this is my first time.I tried my best to concentrate and will never give up.My small business is helping mothers in our community.They said that this business really help them to earn extra money.But still I know that deep inside I am not yet satisfied.Because I know that there is something missing or there is something wrong in my running of my business. .I hope you can give me more tips about this.
Get a Franklin Planner, or some kind of Day Timer, and start scheduling your actions and tasks. Yes, you can use a palm pilot, but I have found that planners are more effective for new people. When are you going to start your business, decide how many hours are you planning on working, and then highlight the hours you are going to spend working. This will give you a visual map of what your week looks like.
If you insist on trying one of these MLM offers, the least you can do is look for proper business registration with BBB, toll free number, and proper address (no Post Office box). Also, you will need lots of family and friends to make it work. As a final step, check the MLM materials for one or more of these "red flags" that are associated with the worst of the offerings:
OneFineStay is the high end vacation rental platform that takes care of all preparation work for hosts: insurance, key handling, checking guests’ identities, greeting guests upon their arrival, cleaning, preparing your home with toiletries and making the bed with linens. OneFineStay only lists the finest accommodations and requires hosts to offer a minimum of six weeks availability, spread across the year. To host, you must complete a brief questionnaire to see if your home qualifies.

Agree with most of your comments. Born and raised in the corporate community, we never even considered a MLM until came across one after retirement. Looking back we would have looked seriously at the industry much earlier. In any event, we had one good run until management made a few very bad decisions…killing 40 % of our business. But now we’ve found a new home with WGN. Among the many differences is they’re a technolgy company operating as a MLM…go figure.
Unlike other distribution methods MLM/NM companies don't advertise their products on TV or other mass media but rather depend on their customers to share the experience and recommend the products to their friends and relatives through word of mouth. They in return get 10-12 % profit of the sale value. Word of mouth/ recommending someone is a very powerful marketing tool which is cheaper and could reach more people because the selling of product is based on trust. Would you not buy a product your close friend uses and finds beneficial and asks you to try ?
Who wants to get fit, look younger, and lose weight? Jeunesse, meet your global target market: everyone. With their crazy sales numbers, I wouldn’t be surprised if they are selling to just about everyone in the world. Jeunesse routinely make the list for the top 20 MLMs in the world, and they’re doing about $1.4 billion in annual revenue. Not only are you selling a very well-trusted product, but the sign up cost is also one of the lowest out there ($30).
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
The Federal Trade Commission issued a decision, In re Amway Corp., in 1979 in which it indicated that multi-level marketing was not illegal per se in the United States. However, Amway was found guilty of price fixing (by effectively requiring "independent" distributors to sell at the same fixed price) and making exaggerated income claims.[47][48] The FTC advises that multi-level marketing organizations with greater incentives for recruitment than product sales are to be viewed skeptically. The FTC also warns that the practice of getting commissions from recruiting new members is outlawed in most states as "pyramiding".[49]
At the other end of the spectrum is buying leads. This is also not the best option since it can be very expensive and may result in leads that may not actually be interested in your products or business. These are not great leads, either. The best leads will always be the ones you generate yourself—people who have shown some sort of interest in what you have to offer.
Hello John your tips are all very helpful.I am starting my home business and this is my first time.I tried my best to concentrate and will never give up.My small business is helping mothers in our community.They said that this business really help them to earn extra money.But still I know that deep inside I am not yet satisfied.Because I know that there is something missing or there is something wrong in my running of my business. .I hope you can give me more tips about this.
The most important thing that you can do for yourself is get started with a good list of qualified MLM leads. Whether you are in search of fresh or aged leads, we can help you. We are one of the largest supplier of qualified MLMs leads on the internet. When you work with us, you will be certain to receive a list of some of the most serious and enthusiastic prequalified prospects who can be relied upon to have a much higher rate of response than the average list.

Thanks for this list. Loved seeing Monat as #1! I am a Market Partner for this company and the money is crazy good because the products are awesome. I was disappointed to see Plexus at #28 and I wasn’t impressed by what you had to say about them. Plexus is NOT a weight loss company. Their products promote a healthy gut and they are clinically proven to decrease inflammation and balance blood sugar. Weight loss is a natural side effect of body balance. The products work and there are a lot of people I know personally making good money with Plexus.


I agree with Jeannie. You can build a solid foundation from your warm market & then it snowballs. It is hard work & not a get rich industry. I to am with dōTERRA which is such a product driven company that 80% of wholesale customers are just customers because the products work. I love how everyone I have interacted with in my Upline are so driven by a purpose much bigger than amassing wealth! After almost 20 years of business experience (corporate sales & real estate), I can proudly say that I’ve never worked in such an edifying & encouraging environment. I can’t remember even 1 of my former bosses sitting down with me to chart a plan to bring me up to their level or even to take their current spot on the corp ladder – too much insecurity in that world & after all only 1 person makes it to the top of that pyramid. I love that in Network marketing you can easily surpass the rank & income of the person above you if you work with great purpose. The mentoring available & the personal development which happens in this environment is incredible!
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
Melaleuca, Inc. is listed as a Direct Marketing Company. The company contracts with independent marketing executives who refer customers to Melaleuca that purchase its various lines of nutritional, pharmaceutical, personal care, household cleaning, and pet care products. They also offer travel, phone and credit card services. Customers receive discounts if they order a minimum monthly product supply, but are not required to maintain an inventory of products. The company states that it offers a “Satisfaction or Money Back Guarantee”.
Great tips, John! I really like them. #9 really hit home with me. Before, I didn’t realize the mistakes that I made. Always pitching my business never really trying to make a connection and establishing a relationship with my customers until i noticed they’re turning away from me. That’s when I decided to learn what was wrong. Thankfully, I learned. Keep ’em coming John! I love reading your posts. Create a great day!

One of the reasons why direct selling tends to have a bad reputation is how much hype and deception is used by many representatives to lure recruits. This discourages many, and they end up believing that the MLM companies behind the products themselves encourage this type of behavior. If an MLM company is legitimate, it will always encourage you to be genuine with your customers and potential recruits. If you are absolutely in love with the product, then you will be better able to promote it to potential recruits. As long as you practice good business conduct, then your customers and recruits won’t feel duped. They will be more likely to stick with you that way.
In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company.[39] The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.[40]
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